Marketing Strategy & Growth
Marketing
We help businesses build strong brands, connect with customers, and drive measurable growth.
At MJH Group, we know that marketing is a fundamental driver of business success. Across both B2B and B2C markets, effective marketing shapes the value proposition, builds brand awareness, connects with customers, and drives sales growth.
We provide expert marketing strategy, hands-on execution, and measurable ROI—helping businesses improve campaign performance, increase market share, and optimise their marketing investment.
What We Do: Expert Advice & Fractional CMO
Marketing success isn’t just about tactics—it’s about clarity, consistency, and execution. With MJH Group, your marketing becomes a powerful, results-driven engine for growth. Our approach is flexible: we can work with your team on a specific part of your marketing program or lead your team as your Fractional CMO or Marketing Manager.
We work with your team to deliver:
- • Marketing Strategy & Planning
- Developing clear, commercially sound strategies aligned with business goals.
- • Brand Positioning & Market Development
- Ensuring your brand resonates with the right audience and stands out.
- • Digital & Traditional Marketing
- Omni-channel campaigns using the right mix of digital and traditional media.
- • Marketing Program Execution & Performance Management
- Overseeing marketing efforts to maximise efficiency and impact.
- • Sales & Marketing Alignment
- Creating synergy between lead generation, sales conversion, and long-term engagement.
- • Fractional CMO / Marketing Manager
- Director Marcus Hancock acts as Fractional CMO/Marketing Manager for several clients, providing expert guidance at a fraction of the cost of a full-time hire.
Marketing Strategy & Marketing Plans
We take a comprehensive commercial approach to marketing strategy, ensuring that businesses are positioned for sustainable growth.
Our approach combines deep commercial insight with proven marketing frameworks, ensuring businesses connect with the right customers, at the right time, with the right message.
Our approach includes:
- • Strategic Market Analysis
- Identifying opportunities and market gaps for competitive advantage.
- • Marketing Plan Development
- Creating structured, actionable marketing strategies tailored to objectives.
- • ROI-Driven Execution
- Ensuring every marketing dollar delivers measurable impact and long-term value.
Advertising, Digital & Creative Services
From brand development to digital marketing and traditional media, MJH Group delivers a full suite of marketing and agency services.
We know what works. Our expertise ensures that marketing initiatives generate leads, increase visibility, and drive business growth.
Our services include:
- • Brand Strategy & Positioning
- Defining a clear, compelling brand identity.
- • Creative & Content Development
- Graphic design, video production, brochures, and print media.
- • Digital Marketing
- Web development, multi-channel campaigns, content, SEO, SEM and Meta.
- • Traditional Advertising
- Advertising, billboards, print, videography, trade shows, media buying, and brochures.
- • Social Media Management
- Engaging customers and building communities through targeted campaigns.
Marketing Management & Execution
Effective marketing isn’t just about strategy—it’s about consistent execution and performance tracking.
With MJH Group as your Marketing Manager or Fractional CMO, your business can stay ahead of market trends, optimise marketing spend, and continuously improve customer engagement.
We work with businesses to:
- • Develop & Implement Marketing Programs
- Structuring activities for efficiency and effectiveness.
- • Track & Optimise Performance
- Using data-driven insights to refine and improve marketing efforts.
- • Align Internal Teams & External Agencies
- Ensuring seamless collaboration and brand consistency.
Business Marketing (B2B)
Business to Business marketing is a highly specialised area and we understand the keys to B2B marketing – reaching and managing risk for the decision maker, demonstrating benefit, supporting the sales process and securing the sale.
MJH Group has successfully developed and delivered B2B marketing strategy and programs across every industry vertical.
Our experience includes:
- Infrastructure & Construction
McConnell Dowell, Built Environs, Electrix. - Healthcare & Aged Care –
Draeger Medical, Sedco, Manad, Xtag. - Technology & Software
NDEVR, Godmother, Tescom. - Logistics & Supply Chain
Paloga, Freight Partners. - Print
Penfold Buscombe, Heidelberg, Oce, Kwik Kopy, CMYKhub. - Professional Services
Sustainable Certification, P2 Group, EMP Workplace Safety, TGM Group. - Manufacturing
Mascot Engineering, XLam, Hyne Timber, RSC, Britex. - FMCG & Wholesale Food
Sanitarium, Basfoods, Oceanic Food, Punjas, Katoomba Foods.
Consumer Marketing (B2C)
Blending innovation, creative cut-through, proven management systems and expertise, we develop and deliver memorable consumer brands and marketing campaigns that deliver results.
MJH Group has consumer marketing experience spanning mass-market FMCG products and services, high value purchases such as new homes, and niche products, services and luxury goods.
Our experience includes:
- • Brand & Product Launches
Successfully introducing new brands and products to competitive markets. - • Retail & Consumer Services
Australia Post, Declic, Mr Rental, Sciclunas, Melbourne Fresh Meats, Basfoods Direct, Eden Rise Shopping Centre, Intersport. - • Hospitality & Tourism Marketing
St Andrews Beach Brewery, Peninsula Hot Springs, and other leading brands. - • FMCG Marketing
Campaigns for Sanitarium, MAP Coffee, Proportion Foods, That Dairy Snack, Tasty Gozleme, Royal Fields, Sashi’s Secrets, Katoomba, PureSoul Foods, Daily Food, JEVO, Lifestyle Meals, Inaba Pet Food, The Authentic Pastry Company, 13 Seeds, Global Life Foods, The Rice Company. - • Not-for-Profit
Australian Red Cross, CENA, Life Saving Victoria. - • Equine
Racing Victoria, TROA, Freedman Racing. - • Tourism & Hospitality
Peninsula Hot Springs, St Andrews Beach Brewery, Brandy Creek Winery, Boatrocker Brewery. - • Property & Real Estate Marketing
Campaigns for Pask, Intrapac, Sunland, Villawood, 360 Built, Creation Homes, Metricon.
Combining Strategy, Sales & Marketing for Growth
Business growth comes from successfully integrating three critical business drivers.
MJH Group focusses on strategy, sales and marketing as the critical areas to improve business performance and drive growth.
Ready to Accelerate
Your Business Growth?
For over 20 years, we’ve helped business owners, CEOs, and leadership teams:
- Accelerate Growth with our Expert Support
- Increase Revenue with our Proven Sales Strategies
- Boost Profitability with an Efficient Sales Process
- Win More Sales with an Effective Sales Approach
- Improve Team Performance with Proven Sales Training & Coaching
- Cut Wasted Spend & Improve Sales & Marketing ROI